Dwizh

A service where any person can get a personalized video greeting from their beloved actor, singer, entrepreneur, or another famous figure

Business Analysis
DevOps services
Mobile Development
MVP
QA
UI/UX design
Web Development

Project description

Our team created a simple yet advanced platform where any person can get a video greeting from their favorite celebrity collaborating with this entertainment service. The platform offers a wide choice of celebrities – writers, actors, singers, musicians, comedians, athletes, entrepreneurs, models, gamers, and even pets! Now, celebrities have a convenient tool for communication with their fans and monetization of their fans’ requests. No exceptional condition is required to make a request and fulfill it. Celebrities only need their smartphone and our cross-platform mobile app to receive the request, record a video, upload it, and get paid.

Industry:	Entertainment
Platforms:	Mobile
Role:	Software developer, IT consultant
Tech Stack:	Node.js, React.js, React Native, AWS, SendGrid, Fondy

Problem introduction

Our client wanted to create a local analog of an American platform – Cameo, where people can request personalized videos featuring their favorite stars and celebrities. Fans of local celebrities lacked the possibility of reaching out to the subject of their admiration, while they would be happy to pay a reasonable price for making it real. The service had to be as simple to use as possible for the users and celebrities and cover both web and mobile platforms. Additionally, the service should include a convenient monetization solution so fans could pay for getting the video greeting featuring a chosen celebrity in two clicks. Recording, editing, sending videos, and receiving payment had to be extra convenient and straightforward for all celebrities.

Main goals:

Create an MVP within three months
Cover web, iOS, and Android platforms
Make the platform extra simple for users and celebrities
Ensure smooth collaboration and functioning
Integrate emailing and payment systems

Tech Challenges

The biggest challenge was to create an MVP version of the product within only three months and not to include all the functionalities and features we wanted right away. To solve this problem, we have prioritized the necessity and urgency of all functionalities for web, iOS, and Android platforms and developed an implementation plan with deadlines. Since we were originally requested to create a product with limited functionality, our team continues to work on the project after its MVP’s successful release. Another challenge for us was to motivate first local celebrities to collaborate with the platform regularly. The number of famous persons interested in using this service as a tool to communicate with their audience and monetize it continues to increase. Each celebrity has a manager ready to assist with any issue to ensure smooth communication and problem-solving. The platform is continuously upgraded to bring celebrities in different fields closer to their fans and make their connection mutually beneficial.

Core functionality:

Website for customers
Cross-platform mobile app for celebrities and customers
System for management, validation, etc.
Automated payment processing and emailing
Automated watermark placement on videos
Several authorization options

Solution

Now, any person has an opportunity to log in on our website or cross-platform application for Android and iOS to select their favorite celebrity, request a video from them with a personalized greeting or congratulation, and pay for it. No special conditions are required to process video requests, just a smartphone and the app so that celebrities can record and send their videos anytime, anywhere.

The system automatically brands each video with a watermark. Also, the platform has integrations with trusted emailing and payment processing services and uses AWS cloud solutions for safe data storage.

All web and mobile parts of the platform are under current upgrade as the MVP version release was successful, and the number of users and celebrities continues increasing. Thus, it is time to add all functionalities and features designed to make the platform even better!